Emirates introduces ‘Hold My Fare’

For the first time a major long haul airline has introduced a lock-in tariff for prospective clients whilst planning their travel itinerary.  This feature has already been introduced by several short haul operators but is claimed as a ‘first’ on long haul.

‘Hold My Fare’, on the website offers customers the opportunity to hold their reservations and lock the price for up to 48 hours for a nominal fee, calculated on the booked route and applies to every passenger except infants.  Customers are asked to authorise the reservation, which will then be held on their credit card.  The fee is released back to customer’s credit card if tickets are paid for within 48 hours.

Thierry Antinori, Executive Vice President and Chief Commercial Officer, Emirates, explains: “Emirates is committed to finding innovative ways to make the online booking experience even more convenient.  With ‘Hold My Fare’, we are providing our customers added flexibility to firm up their travel plans at their own pace.  Customers can finalize the details of their journey, organize accommodation with their travel companions or family with the peace of mind that their preferred flights won’t sell out and that they are guaranteed that their fares will not be affected."   www.emirates.com

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Henk Heiden, Netherlands

Sir, This claim of being the 'fiust on lomg hu Sir, This claim of being 'the first on long haul' is not valid. KLM is using this possibility already on its whole network for some time. There is a fee for holding a ticket for up to 14 days(with price quarantee) that varies between 10 and 15 euro. a f