23 MARCH 2015

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Article from BTNews 23 MARCH 2015

Avios and the Apple Watch

Avios, the expanding travel award scheme for British Airways Executive Club, Iberia Plus, Meridiana Club and Flybe frequent flyer programmes, is to be the first in Europe to debut a loyalty programme app for the new Apple Watch.

Free to download from the Apple App Store from 24 April when the latest in wearable technology launches, the app will enable members of  the Avios Travel Rewards Programme to see their total Avios balance, alert them when it increases, and help them understand the many ways in which they can spend their Avios points.  This includes using Avios for flights to 182 destinations as well as non-flight options to use Avios such as purchases of cases of wine and theatre tickets.  “The new Watch app will make it even easier for customers to keep track of their points and see the different ways they can use their Avios, not just for flights,” said Managing Director Gavin Halliday.

The Apple Watch is available in different sizes, costing between £299 for the entry level version to up to £13,500 for the 18 carat gold model.  www.avios.com

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