16 MARCH 2015
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Faced with severe competition from both Turkish airlines and carriers based in the Gulf Lufthansa has launched a ‘quality’ campaign with new products and services.
A major cabin conversion programme on long haul aircraft will be completed this year together with a new fare concept for all flights within Germany and Europe.
Five new ‘dream’ destinations have been added to Lufthansa’s long haul network.
All aircraft are to have state-of-the-art seats in every travel class.
From the third quarter of this year, all Lufthansa long haul aircraft will be upgraded with the latest cabins and state-of-the-art seats in every travel class. In addition, the powerful FlyNet broadband internet service will be available on board all long haul flights. This will bring the largest and most comprehensive retrofit programme in the company’s history to a successful close. Since 2011, Lufthansa has invested an average of around €1m per day in refitting its cabins. The total amount invested comes to approximately €1.5bn. Around 39,000 seats have been either replaced, modified or, in the case of new aircraft, fitted on Lufthansa’s long haul aircraft.
Cancún, Malé, Mauritius, Panama and Tampaare are being added to the route network. www.lufthansa.com
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