16 MARCH 2015

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Article from BTNews 16 MARCH 2015

SITA is ‘personal’

The ‘connected passenger’ has become a reality according to SITA, the airline communications expert, with 97% of airline passengers carrying at least one personal electronic device.

Global usage rates indicate passengers have been slow to adopt new mobile services when travelling.  Deeper analysis however shows that some industry players are bucking the trend and achieving high levels of usage.  This examination is according to “The Future is Personal”, the Geneva-based organisation’s latest industry report.
 
SITA’s industry insights are based on in-depth research directly with more than 6,000 passengers; carried out at 106 airports across the world which handled 2.35bn passengers last year and with airlines that together carried more than half the world’s passenger traffic. The research shows airlines have made significant investments in mobile services over the past four years.
 
However global rollout and adoption is proving to be slower and more complex than was anticipated. Half of passengers are keen to use their mobiles to find their way around the airport, access lounges or the aircraft, provide identification at checkpoints, or make payments.  The reality is though, that despite these and other services, including mobile check-in and boarding passes provided by airlines, 24% of passengers have not yet used travel apps at all on their journey.  www.sita.aero/content/future-personal

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