23 FEBRUARY 2015

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Article from BTNews 23 FEBRUARY 2015

Flying Seats

Chameleon Products, the specialist aircraft interior supplier and Flying Service, a very long-established UK-based manufacturer, has collaborated to produce a new Economy seat called ESP.

The ESP (Extendible Seat Product) converts from a standard Economy offering into a lounger seat which enables passengers to lie flat in a sleeping position or to relax with other travelling companions or family.  It can differentiate areas in the cabin and provide extra revenue streams for airlines, allowing them to utilise unsold places.
 
“In 2014 we looked at the concept of enhancing the customer experience and had noted a potential need in this area. Whilst airlines had been busy enhancing the Business and First Class experience, we felt there were other areas that could be developed around Economy and Premium Economy offerings,” said Robert Burne, owner of Flying Service.

The ESP seat can be produced for any aircraft type and certification is about 12 weeks.  Flying Service already has a 16G A330 approved standard Economy seat at a 34-inch pitch.  However the ESP seat has been designed to go into a 29-inch pitch allowing more seats to be put into the aircraft.

In order to emphasise the product Chameleon has created the name, branding, marketing and overall aesthetic look of the seat.   www.chameleonproducts.net    www.flyingservice.co.uk

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