16 FEBRUARY 2015
© 2022 Business Travel News Ltd.
United Airlines has cancelled the reservations of customers who took advantage of a pricing glitch to save thousands of pounds on first class tickets.
The bug caused first and business class tickets sold through the airline’s Danish website to be drastically mispriced. For instance, a round trip from Heathrow to New York for two, which costs £6118.92 on the British site, was sold for just 974 Danish Krone, less than £100.
Prospective customers were quick to take up the offer. Brits rushed in too. United was slow to react.
There was time enough for “several thousand” people to take advantage of the implausibly good deal, according to the company, which unsportingly cancelled the bookings overnight.
You can be sure the lawyers are looking at the airlines terms of business very carefully.
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