2 FEBRUARY 2015
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KLM’s low-cost offshoot Transavia has launched a new brand following a collaborative project between two Dutch agencies: Mirabeau, the Netherlands’ leading digital marketing agency, and internationally acclaimed design firm Studio Dumbar.
The new labelling expresses Transavia’s commitment to become Europe’s leading airline in hospitality – in the air and online.
The company will focus on appealing to business as well as leisure travellers and plans to grow over the next few years.
Although the aircraft are the most dominant image of any airline, Transavia’s audience experience 70% of the brand online.
The vast majority of tickets are sold online, an area that continues to grow. Consequently, the re-brand was an integrated process combining company strategy, e-commerce and brand design.
The new design acknowledges the brand’s heritage – the company colour remains green and the logo is still based on the letter ‘t’ in a round shape. Both elements have been redesigned and are part of a complete new visual branding. Due to its strategic importance, the design was thoroughly pre-tested in five European countries; the results clearly confirmed that the new design answers Transavia’s strategic objectives. www.transavia.com
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