26 JANUARY 2015

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Article from BTNews 26 JANUARY 2015

Alitalia reinvented

The new Alitalia commenced operations on 1 January 2015, following the completion of equity investments by Etihad Airways (49%) and Alitalia’s existing shareholders.

The strategy is clear says the airline:  “New routes, new product and service standards, a new cost management strategy and new branding”.

The reinvented company’s first Board meeting last week ratified the business strategy, which was outlined by Luca di Montezemolo, Chairman of Alitalia, and James Hogan, President and Chief Executive Officer of Etihad Aviation Group and Vice Chairman of Alitalia.
 
Luca di Montezemolo said: “The energies, passion and expertise I have experienced at Alitalia in recent weeks do not leave any doubt that the airline we’re unveiling today will become once again a premium Italian airline recognised worldwide.  This is why I believe the people in Alitalia are a pillar of the history we’re about to write.
 
James Hogan said that Alitalia’s future will rely on major change throughout the organisation.

“We’ve invested in the new Alitalia because we believe it can flourish again.  It will only succeed if there is 100% support from everyone.  The coming months and next few years will not be easy, but if everyone pulls together as one team, Alitalia can grow again."   www.alitalia.com

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