Marriott goes wi-fi

One of the few major hotel groups still charging for wi-fi, Marriott International has  announced plans to provide free wi-fi to all 47 million members of Marriott Rewards, the company’s loyalty programme, with the proviso that they book directly.  Beginning 15January 2015, this benefit will be available across more than 3,800 hotels in the company’s extensive lodging portfolio worldwide.
 
“Marriott Rewards members asked for free wi-fi, and we answered,” said Stephanie Linnartz, Executive Vice President and Chief Marketing and Commercial Officer, Marriott International.  “Free wi-fi is a meaningful way to reward our most loyal customers and continue to attract next-gen travellers.”
 
Marriott Rewards members worldwide will now benefit from free wi-fi across the following brands: Edition, JW Marriott, Autograph Collection, Renaissance, Marriott Hotels, Marriott Executive Apartments, Marriott Vacation Club, Gaylord Hotels, AC Hotels by Marriott, Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn & Suites, TownePlace Suites, Moxy as well as Marriott Rewards’ exclusive luxury partner, The Ritz-Carlton.
 
Whilst the limited free-wi-fi is a step forward for international hotelier Marriott, it still excludes casual visitors to Marriott enterprises and for people who do not book direct.  www.marriott.com

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