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20 OCTOBER 2014


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Article from BTNews 20 OCTOBER 2014

Madrid “Living Lab” hotel

Following three months of intense refurbishment and a multi-million pound investment, NH Collection Eurobuilding has opened its doors.  Located in the heart of the financial district, the 15-storey 4-star, 431-room hotel offers pioneering tourism technology, thanks to the trailblazing decision to turn the hotel into the only “Living Lab” in the industry.   
Upon entering guests will experience an LED vault screen over the lobby.  The largest multimedia vault screen in Europe, and the largest vaulted (semi-transparent) display in a hotel anywhere in the world, it projects digital artwork and is equipped with spatial sound, flooding the lobby with light, sound and colour.
The property’s four “Living Lab” bedrooms and communal areas allow guests to test the latest technology in the hotel industry, such as wireless charging of mobile devices and video support via tablets, enabling the guest to view the receptionist when making queries.  The revolutionary 3D holographic telepresence system is used for the first time and on a permanent basis in a hotel.  The Grand Madrid room has a capacity for up to 1,000 people.  www.nh-hotels.com/nh/en/hotels/spain/madrid/nh-collection-madrid-eurobuilding.html

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