15 SEPTEMBER 2014
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Taiwan’s EVA Air, is celebrating Hello Kitty’s 40th birthday by bringing its themed aircraft to Europe. From 29 October, the carrier will start flying its special edition Boeing 777-300ER between the capital cities of Paris and Taipei, in a move that will mark the aircraft’s debut in Europe.
Hello Kitty is a fictional character produced by the Japanese company Sanrio. Originally aimed at the pre-adolescent female market, the Hello Kitty product range has expanded and goes all the way from dolls, stickers, greeting cards, clothes, accessories, school supplies and stationery to purses, toasters, televisions, other home appliances, massagers, and computer equipment. These products range from mass market items to high-end consumer products and rare collectibles. The market is worth $7bn a year, all without any advertising.
Hello Kitty fans can look forward to new menus, service tray mats, napkins and Hello Kitty-themed cutlery all served by air hostesses in Hello Kitty uniforms.
The new Paris services will replace the Taipei – Los Angeles Hello Kitty route, which has been flying three flights a week since 2013. EVA Air currently flies to Paris four times a week. From Heathrow T2 it is daily via Bangkok to Taipei (See BTN 4 August). www.evaair.com
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