1 SEPTEMBER 2014
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With 25% of its passengers thought to be travelling on business Ryanair is set to try and capture more of that market. The airline is introducing a "Business Plus" fare providing fast-track security (where possible), priority boarding, some premium seats, flexibility on ticket changes, and a 20kg checked-in bag allowance. There is no change in the actual cabin but customers paying the premium fare can choose their seat including by the emergency exit and in rows near the front. It is still 3+3 on a Boeing 737.
Kenny Jacobs, Ryanair's new Chief Marketing Officer, said: "Our commitment to the improvement of our customer experience under our 'Always Getting Better' programme continues, following the introduction of allocated seating, a free second carry-on bag, reduced fees, a new website, a brand new app with mobile boarding passes, and our dedicated family service, Ryanair Family Extra.”
"This launch of Ryanair Business Plus, combined with our new groups and corporate service, and partnership with Travelport GDS – with a second GDS partner to be announced soon – will make business travel with Ryanair ever simpler, as we continue to offer so much more than just the lowest fares." See also Cyprus Airways in this issue www.ryanair.com
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