1 SEPTEMBER 2014
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Airlines are getting more and more app savvy and rolling out public use software after software.
Finnair’s new mobile application, initially only available for Apple iOS devices and arriving on other mobile platforms later, is designed to be the customer’s companion throughout the customer journey, providing personalised, up-to-the-minute flight information and storing the customer’s mobile boarding passes.
The app can be used to check-in, select seats, purchase upgrades, receive relevant offers and check Finnair Plus point status.
“During the past year we have carried out detailed surveys of nearly 8,000 customers from our key markets in both Europe and Asia,” says Jarkko Konttinen, VP Marketing and Product Development at Finnair. “With these product updates in tune with customer expectations and desires, we can support our core goal of growing Asian revenue and becoming a preferred airline in travel between Asia and Europe." www.finnairgroup.com
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