18 AUGUST 2014


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Article from BTNews 18 AUGUST 2014

Personal Shopping Lounge

Heathrow, in what is clearly a  promotion for the airport's shops, has published fresh research which reveals the nation’s shopping bugbears and maps the evolution of a new wave of social media shopper.

The Heathrow figures, taken from a study by the British Retail Consortium, says that the number of visitors to our high-street is falling with bargain hunters citing crowded stores (70%), items being out of stock (51%), constant queuing (42%) and messy piles of clothes (37%) as their most hated high-street grievances. 

With Heathrow passengers annually spending £1.8bn on perfumes, clothing, scarves, sunglasses, jewellery, watches, bags and small leather goods from 140 brands, the airport has used its wealth of retail insight to unearth a new breed of social media shopper.  The new study shows that 21st century materialists value social media as one of their most frequently used sources of fashion inspiration turning to Facebook (54%) and Twitter (24%) for style tips rather than Pinterest (22%), Instagram (20%) or YouTube (19%).

With all this in mind Heathrow has introduced in the new T2 what it claims is the world’s first personal airport shopping lounge available to all, irrespective of class of travel.  By booking in advance travellers can enjoy individually tailored appointments completely free of charge.  www.heathrow.com/personalshopper

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