18 AUGUST 2014


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Article from BTNews 18 AUGUST 2014

Luggage tags

ReboundTAG, a British company based in Devon, has become the only luggage tag provider ever showcased by a major airline to IATA.  Lufthansa chose to highlight the product at this year’s IATA Annual General Meeting (see BTN 9 June) as a way of preventing lost luggage globally.

Developed in the UK, the pioneering tags cost £24.99 and contain two RFID (radio frequency identification) microchips.  The first RFID microchip is a permanent identifier, whilst the other is programmed to take flight details whenever passengers travel through airports using microchips in every airport in the world.

The ReboundTAG system sends SMS and email alerts to members as soon as their bag has been identified.  The luggage tag also stores a digital identifier (rather than the passenger’s details) securely on the microchip and barcode, ensuring their data remains anonymous. ReboundTAG has exclusive arrangements with baggage handling companies.

“We have worked with airlines and airport systems developers to incorporate all of the relevant airline technologies into one tag,” said CEO Max Rangeley.  “We have the microchips, barcode, printed number, and also the exclusive system whereby the baggage handling company we work with will look for our members' lost bags in the global databases and update them even if it is found using the airline paper tag.”  www.reboundtag.com

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