4 AUGUST 2014

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Article from BTNews 4 AUGUST 2014

LinkedIn and KLM

KLM Royal Dutch Airlines has introduced a 24/7 LinkedIn customer service.  It claims to be the first airline in the world to offer the business-focussed social media platform.  Passengers with general and flight-related queries on topics such as seat reservations, rebooking a ticket or making arrangements for extra baggage are now able to contact the airline directly via the world wide web.

Martijn van der Zee, Senior Vice President E-Commerce, Air France-KLM, says: “After Facebook, Twitter and VKontakte, offering customer services through LinkedIn falls in line with KLM’s strategy to be where our customers are.  LinkedIn attracts business people worldwide, many of whom regularly travel by air, which makes it the ideal platform for KLM.”
 
KLM claims to have more than 10m fans and followers on social media.  It says that its Facebook numbers have grown to 6m and crossed the 1m-follower mark on Twitter last month. 

KLM receives more than 35,000 mentions a week on social media, around 4,500 of which are queries, which are handled by 130 service agents, who are available 24/7.  Customers can contact KLM in one of 10 different languages: Dutch, English, German, Spanish, Portuguese, Italian, French, Norwegian, Russian and Japanese.  www.klm.com

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