iBeacon for easyJet

easyJet has become the first airline to trial technology across Europe to help passengers navigate their way through the airport.  The carrier has in recent years been one of the most forward thinking when it comes to development investment, an example being its involvement in volcanic ash research. (See BTN 12 December 2012)

Trialled at Luton, Gatwick and Paris Charles de Gaulle airports, strategically placed beacons trigger helpful notifications to passengers’ mobiles during critical points of the airport transit.

The notifications are automatically activated as passengers approach bag drop and security – prompting them to open their boarding pass at the right time ready to be scanned and advising when passports need to be presented.  Up to date airport news can be sent including delays, change of gate and boarding times.

easyJet is trialling the innovative technology during peak summer with a view to rolling it out across Europe if it proves popular with passengers.

The beacons are small low energy Bluetooth transmitters that can trigger the easyJet app to send helpful notifications.  The app uses the customer’s Bluetooth signal to estimate their proximity to a beacon.  www.easyjet.com

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