14 JULY 2014
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Since its launch in February 2000, Jet Blue, now a major US regional airline, has been innovative. Its latest scheme could literally ‘take off’ and be the norm for airline operations around the world. Jet Blue plans to cancel the check-in!
From last week eligible customers receive an email 24 hours before their scheduled flight on their device with a ready-to-print boarding pass, as well as the option to download a Mobile Boarding Pass via JetBlue iOS or Android mobile apps. With the printed boarding pass or mobile app, customers are ready to head to the airport, and on to their flight.
In addition to removing the old fashioned check-in, initiating the process a full 24 hours ahead of a flight is also expected to notify customers of any information inconsistencies or issues with special service requests in a reservation that might otherwise remain unresolved until their arrival at the airport.
For those customers not currently eligible for automatic check-in, or those customers who need to address outstanding requirements within their booking, the standard check-in notification process will remain in place. You will know if you are eligible if the message has arrived. www.jetblue.com
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