30 JUNE 2014


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Article from BTNews 30 JUNE 2014

World Cup blues – the upside!

England’s early departure from the World Cup may have been a blow for football fans, but it has provided a great boost to the tourism industry.

Airports around the UK all reported large increases in holiday bookings as soon as Roy Hodgson’s men prepared for an early bath.

According to Exeter Airport “the increased number of passengers for the first six months of 2014, compared to the previous five years, has dipped for the period where England football supporters had planned to stay at home to watch televised coverage of their team’s games.” However, following the Italy and Uruguay defeats, the airport’s operators saw a large increase in bookings as disgruntled fans snapped up late holiday deals.

Further north, Manchester Airport also reported boom in passengers and Jet2.com saw a 55% boom on tickets from Manchester (compared to this time last year) following England’s loss to Uruguay.

Sun destinations, including Tenerife, Alicante, Dalaman, Majorca and Malaga, have proven to be the most popular with devastated fans.

Holiday comparison site TravelSupermarket has also found that 13.6% of consumers admitted their holiday plans were influenced by the World Cup, with six per cent of poll respondents claiming they’re now planning a trip to Brazil.


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