Curio by Hilton

Hilton Worldwide has announced the launch of Curio – A Collection by Hilton, including plans for the first hotels to join the new brand.
 
Created for travellers for what Hilton sees as seeking local discovery and authentic experiences, Curio will be a global collection of distinctive 4 to 5-star hotels.  Just as the word 'curio' can refer to something of interest, unique or even rare, each Curio hotel will be different from the next, with individuality being a common thread, along with the quiet reassurance of the Hilton name behind every location, Hilton says.

Letters of intent have been signed for the following US properties: SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, S.D.; The Franklin Hotel in Chapel Hill, N.C.; and a soon to be named hotel development in downtown Portland, Ore.
 
Jim Holthouser, Executive Vice President, Global Brands, Hilton Worldwide, said: “Curio expands our portfolio to a total of 11 exceptional brands and creates additional opportunities to serve our existing customers even better, attract new customers and grow our pipeline.  With Curio, we can help owners leverage our scale, scope and expertise while keeping intact each hotel’s individual character."  http://curiocollection.com

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