2 JUNE 2014


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Article from BTNews 2 JUNE 2014

BBC for BA

British Airways will be featured on BBC TV for the next three weeks in a documentary series called “A Very British Airline”.  21:00 BBC2 Monday 2, 9 and 16 June.

‘Fly on the Wall’ documentaries are always a difficult one for the subject to authorise but the general view prevails “all publicity is good publicity” and with the BBC you get blanket coverage (free advertising) across every one of its channels, and worldwide too.  A certain England football manager suffered and in more recent times Fred Olsen Cruise Lines steams on after a heavily criticised on-board series in what is reality TV.

Business Travel News  has not seen a preview of “A Very British Airline”

The Guardian  was far from impressed “The only fun to be had in this programme is in watching the cabin crew cadets.”

The Independent  understands that a ballot for fresh industrial action, over demands to improve the “work/life balance” for cabin crew, could be held after the series airs.

A lead trainer tells new staff: “You cannot put a dead passenger in the toilet.  It’s not respectful and it’s not strapped in for landing,” the  Daily Mail  reports and  The Times  says “It lacks any genuine watercooler moments.”   PR Week, the trade magazine, is neutral.

Compulsive viewing.  www.bbc.com  www.ba.com

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