28 APRIL 2014

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Article from BTNews 28 APRIL 2014

ANA’s new uniform

Cabin attendants and customer service staff at ANA, Japan’s largest airline, are to gain new uniforms for next winter described by the carrier as “a visual expression of the airline’s continued global focus and reinvention strategy”.

Created by New York fashion designer Prabal Gurung, whose designs have been worn by First Lady Michelle Obama, the Duchess of Cambridge and Lady Gaga, the uniforms reflect ANA’s clean, modern and minimalist brand aesthetic and will be worn by more than 13,000 of the airline’s employees. They mark the 10th generation of ANA uniforms, feature a combination of light grey jackets and charcoal skirts and pants, enriched with eye-catching accents of ANA’s trademark blue.

“ANA pays such close attention to detail and I wanted to celebrate this throughout the designs,” said Gurung. “My objective was a balance of elegance and timelessness with a modern, fresh appeal. It was also important to communicate ANA’s innovative approach while ensuring the crew members’ could express their individuality while representing the brand well.

“I’m very proud of these beautifully designed uniforms produced with Mr Gurung,” said Osamu Shinobe, President and CEO of ANA. “As a global, full service carrier, our hope is to present a rejuvenated and energetic image through these uniforms.”  www.ana.co.jp

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