26 MAY 2014

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Article from BTNews 26 MAY 2014

US boosts visitors

President Obama has signed a Presidential Memorandum to help welcome more international visitors to the United States, acknowledging that travel spurs the economy.

“In the hospitality business, first impressions matter a great deal,” said Secretary for Commerce Penny Pritzker.  “That is why we must ensure that tourists and business travellers have a positive and welcoming experience when they land at our ports of entry.

"After all, international travellers spend an average of US$4,500 per visit here, and support 1.3 million jobs.  We are joining forces today with the private sector to ensure that we send a genuine ‘Welcome to America’ message at every stage of the arrivals process. That message will attract more international visitors – and generate more jobs and prosperity here at home.”

In addition to the memorandum, the Department of Commerce and other agencies will take additional steps to encourage travellers to visit the United States, including launching coordinated strategies with BrandUSA in 10 international markets, creating a 'one-stop’ that supports international bids for major global events, and expanding the use of technology to streamline the entry process.

The Obama Administration also released a new report that highlights the many economic benefits of increased travel and tourism. www.whitehouse.gov

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