19 MAY 2014
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'La Première' has been announced by Air France, the next stage of the airline’s major project to move its long haul service upmarket, part of the new ‘Best and Beyond’ campaign. The new suite will be progressively rolled out in 19 of the airline’s Boeing 777-300 fleet from September 2014.
Just four La Première cabins will be offered. Each has three square metres of space and ensures optimum privacy, allowing customers to be totally or partially alone, in absolute comfort. Guests will be made to feel at home immediately, thanks to the large seat, which adapts to each passenger’s physique, promoting rest and relaxation. A 24-inch personal HD touch screen is provided.
Each of the suites enables passengers to decide whether they would like total or partial privacy, thanks to thick separating curtains held back with leather tiebacks. With a comfortable ottoman chair available for use opposite the main seat, La Première travellers can invite a guest for dinner, or simply for a conversation. www.airfrance.com
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