19 MAY 2014
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easyJet, now the UK’s largest airline in terms of passenger numbers, says that it flew 12m business travellers in the 12 months to end of March 2014. Around 20% of its total 62m current annual passengers are travelling with the airline for commercial reasons.
easyJet carried 8.4m passengers a year on business in 2010 which means that the airline has increased business traveller numbers by 44%, while retaining yields.
Carolyn McCall, Chief Executive of easyJet, commented: "The increase in business travellers flying with easyJet shows that we are delivering on the strategy we launched in 2010 to increase our appeal to the business travel sector. Enhancements like allocated seating, Inclusive Fares and Fast Track security have all played a part in enabling easyJet to attract more high yielding business passengers and to win a larger slice of the corporate market.
“Recession and austerity has also encouraged business passengers across Europe to sample easyJet and when they do so they like the experience and the great value and they tend to stay with us.
“The increase in business travellers could also be seen as an encouraging sign of the increasing confidence of businesses across Europe as a number of countries, including the UK, start to edge back into economic growth. www.easyjet.com
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