Article from BTNews 3 AUGUST 2009
El Al goes budget
El Al, the Israeli airline now privately owned, is to dip its feet into the low cost market in a novel way. Instead of launching a semi-independent budget airline, as per BA’s failed GO and bmi baby, the carrier is planning to offer just four rows at the back of its twice daily two-class Boeing 737 Rome – Tel Aviv service. A return price of $199 has been suggested. El All says that its Luton – Tel Aviv service is going well in spite of easyJet about to launch on the same route on 4 November and Jet2.com confirming that its service from Manchester will be doubled to twice weekly next spring. www.elal.com
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