25 NOVEMBER 2013

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Article from BTNews 25 NOVEMBER 2013

BA in Piccadilly Circus

Years after it closed the popular sales shop at the lower end of Regent Street (and jabs clinic too) British Airways is back in what some people like to call the centre of the known World.

Together with advertising agency Ogilvy they have created what must be the ultimate in billboards high up in Piccadilly Circus, one that actually identifies its planes as they fly overhead.  It certainly meets the definitive goal of advertising in getting customers to remember and ultimately purchase a product or service.

When a flight is not passing over it works like a standard digital billboard, promoting British Airways.  Surveillance technology developed by advertising agency Ogilvy 12th Floor tracks the aircraft coming in, and interrupts the display with the image of a child pointing to the sky and text displaying the flight number and point of origin.

Of course, relevant information about booking a flight is also displayed, which is where the advertising comes into play. 

And your stiff neck can be dealt with in the British Airways Spa!

(With apologies to AND FINALLY where it might have fitted.  Airbus v Boeing was even better). www.gizmag.com/british-airways-billboard

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