25 NOVEMBER 2013
BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.
The Business Travel News
PO Box 758
Edgware HA8 4QF
+44 (0)20 8952 8383
© 2020 Business Travel News Ltd.
Years after it closed the popular sales shop at the lower end of Regent Street (and jabs clinic too) British Airways is back in what some people like to call the centre of the known World.
Together with advertising agency Ogilvy they have created what must be the ultimate in billboards high up in Piccadilly Circus, one that actually identifies its planes as they fly overhead. It certainly meets the definitive goal of advertising in getting customers to remember and ultimately purchase a product or service.
When a flight is not passing over it works like a standard digital billboard, promoting British Airways. Surveillance technology developed by advertising agency Ogilvy 12th Floor tracks the aircraft coming in, and interrupts the display with the image of a child pointing to the sky and text displaying the flight number and point of origin.
Of course, relevant information about booking a flight is also displayed, which is where the advertising comes into play.
And your stiff neck can be dealt with in the British Airways Spa!
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum
No one has commented yet, why don't you start the ball rolling?