25 NOVEMBER 2013
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Wyndham Hotel Group has unveiled a new hotel prototype, called Hawthorn Suites, intended essentially to enhance the overall guest experience while reducing development costs for franchisees.
The brand new trial product is a major step in a strategy to evolve the upper midscale brand by providing a contemporary, consistent environment across the portfolio complete with the social, work and living spaces that best fit long-term guests’ needs.
Additionally, the design significantly lowers the cost for hotel owners to develop a new Hawthorn Suites by Wyndham property, making it a more competitive offering in its segment with an approximate 46% in savings compared to the previous prototype.
The open lobby space offers extended stay guests a social environment with comfortable furniture, flat-screen televisions, a communal dining area, a fireplace and specialty partitions that define spaces while maintaining an open floor plan. Exterior public spaces have been enhanced with an entrance patio and back lounge area.
Studio and one-bedroom suites range from 350 to nearly 600sq ft. The overall design is intended to be flexible so as to accommodate an individual hotel’s market and location while also maintaining a consistent look and feel across the Hawthorn Suites by Wyndham brand portfolio. It is easily adaptable for conversions. www.wyndham.com
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