27 JULY 2009

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Article from BTNews 27 JULY 2009

Iberia in upgrade

IBERIA, not withstanding difficult trading conditions, is mounting a marketing assault aimed at both tourist and business class passengers.  On long haul flights the carrier will now offer its economy clients an enhanced meal service, with new dishes, larger portions and higher-quality ingredients.  Lunch and dinner offerings are more elaborate, and beverages, nuts, sweets and sandwiches are available between meals.  There is also a newly designed breakfast and brunch format – a box containing a sandwich or croissant, rolls, fresh fruit and a chocolate sweet.  For those in the premium classes the fine lounge in T4 has been further improved and now includes à la carte meal service designed by Spanish master chef Sergi Arola. www.iberia.com

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