27 JULY 2009

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Article from BTNews 27 JULY 2009

HAPPY TALK: Politically Correct

It seems obligatory these days that whenever a press release is put out it must include a quote by the Chief Executive, or some such, however inane and non-contributory.

Whoever “NDS” is, and we believe it might be a government department or qango, they were last week responsible for what must be one of the most politically correct press releases of all time.  Nine quotes plus Terry Wogan.  With the exception of the good man from Limerick were any necessary?

The facts of the release were that 4.4m young people and senior citizens have benefited from a £140m government free swimming initiative.

Here is the full list in what we suppose is the pecking order.  Go to the web site(s) if you really want to read these words of wisdom.  www.culture.gov.uk

Ben Bradshaw, Secretary of State for Culture, Media and Sport

Andy Burnham, Health Secretary

Delyth Morgan, Children’s Minister at the Department for Children, Schools and Families

Yvette Cooper, Secretary of State for Work and Pensions

Richard Lewis, Sport England’s Chair

John Denham, Communities Secretary

Tessa Jowell, Minister for the Olympics

David Sparkes ASA Chief Executive

Richard Lewis, Sport England’s Chair

Did we miss anyone out?

Sir Terry Wogan, a keen swimmer, had the final word  “Free swimming is great, ” he was allegedly to have commented.  Wogan of course was spot on.

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