It seems obligatory these days that whenever a press release is put out it must include a quote by the Chief Executive, or some such, however inane and non-contributory.
Whoever “NDS” is, and we believe it might be a government department or qango, they were last week responsible for what must be one of the most politically correct press releases of all time. Nine quotes plus Terry Wogan. With the exception of the good man from Limerick were any necessary?
The facts of the release were that 4.4m young people and senior citizens have benefited from a £140m government free swimming initiative.
Here is the full list in what we suppose is the pecking order. Go to the web site(s) if you really want to read these words of wisdom. www.culture.gov.uk
Ben Bradshaw, Secretary of State for Culture, Media and Sport
Andy Burnham, Health Secretary
Delyth Morgan, Children’s Minister at the Department for Children, Schools and Families
Yvette Cooper, Secretary of State for Work and Pensions
Richard Lewis, Sport England’s Chair
John Denham, Communities Secretary
Tessa Jowell, Minister for the Olympics
David Sparkes ASA Chief Executive
Richard Lewis, Sport England’s Chair
Did we miss anyone out?
Sir Terry Wogan, a keen swimmer, had the final word “Free swimming is great, ” he was allegedly to have commented. Wogan of course was spot on.
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