21 JANUARY 2013
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Last week American Airlines unveiled what it calls “a fresh new look” for a company still trading in Chapter 11, but clearly ambitious for the future.
“Since placing our landmark aircraft order in July of 2011 (460 aircraft), we’ve been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we’ve made to modernise our airline on the inside”, said Tom Horton, American’s Chairman and CEO. “While we complete the evaluation of whether a merger (with another airline) can build on American’s strengths, we remain steadfast in each step we take to renew our airline, a step we take with great respect for our name American. Today marks important progress in that journey as we unveil a new and updated look for the first time in more than 40 years”.
“Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American”, said Virasb Vahidi, American’s Chief Commercial Officer. “The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star”. www.aa.com/newamerican
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