14 JANUARY 2013
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Dublin is to host the Hilton DoubleTree brand following the signing of a franchise agreement with Martinez Hotels & Resorts, bringing the upscale brand to Ireland for the first time. Since opening its first European hotel in 2008, DoubleTree by Hilton now has almost 60 properties trading or under development across the region.
The deal will see Dublin’s renowned Morrison Hotel reopen as The Morrison Dublin, a DoubleTree by Hilton Hotel in early February, following an extensive £5m refurbishment. Centrally located on the banks of the River Liffey, the 138-room property is surrounded by the shops, bars and restaurants which have seen Dublin establish itself as one of the most effervescent tourist destinations in Europe.
The trendy Temple Bar area, whose atmospheric cobbled streets are home to the cultural and entertainment heartbeat of the city, is a short walk across the river from the hotel.
Hilton Worldwide currently operates four hotels in the Republic of Ireland, all located in the capital city of Dublin. Its flagship Hilton Hotels & Resorts brand has a strong presence in the city and its surrounds with three hotels whilst the luxury Conrad Dublin completes the portfolio. www.doubletree.hilton.com
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