29 JUNE 2009


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Article from BTNews 29 JUNE 2009

HAPPY TALK: The bare essentials

I kid you not, Air New Zealand is taking safety briefings on its domestic jet services to new heights with body-painted staff set to feature in a pre-take off video that is a must watch (literally).  'Bare Essentials' is a fresh new twist in the airline’s hugely successful 'Nothing to Hide' ad campaign, which has been viewed by more than two million people on YouTube.  The television commercial features pilots, cabin crew, ground staff and even CEO Rob Fyfe wearing nothing more than body paint.

AERBT does not think that this marketing ploy is transferable to Europe.  Can you imagine Richard Branson, beard and all, prancing about only in Maori war paint.  Or Willie Walsh resplendent with his latest crew cut.  Michael O’Leary will try anything but would anyone watch! www.nothingtohide.co.nz

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