British Airways attacks the low cost airlines

BRITISH AIRWAYS is taking the fight for customers to the no-frills carriers by launching a ‘value calculator’ on ba.com.  It will allow customers to check the true cost of Ryanair and easyJet’s added charges versus the value of BA’s full service.  In a sharply worded press release it points out that on a round trip customers can be paying up to UKP375 on Ryanair and UKP79 on easyJet for ‘extras’ in addition to their fare.  The system enables customers to select how they are choosing to travel, be that checking in at the airport or online, selecting a seat 24 hours before they fly, taking a bag, or opting for food and drink on board.  It will then calculate what Ryanair, easyJet and BA will charge in total for those options.  View the value calculator on www.ba.com/valuecalculator.

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