8 OCTOBER 2012

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Article from BTNews 8 OCTOBER 2012

WTM adds easyJet boss

Carolyn McCall, CEO easyJet, will be joined by Bird’s Eye boss Martin Glenn and executive and leading advertising agency Saatchi & Saatchi Strategy and Innovation Director EMEA Andrezej Moyseowicz, at World Travel Market’s new Talk Business Series.  Excel, London, 12 noon Thursday 8 November.

McCall was appointed easyJet CEO in October 2010 moving from her role as CEO of Guardian Newspapers.  In spite of what some might call ‘investor provocation’ she has helped to improve annual pre-tax profits by 31% to £248m.

Martin Glenn’s impressive CV includes turning the Walkers Crisps brand around by recruiting former England footballer Gary Lineker to front an advertising campaign.  Glenn worked his way up to Walkers Snacks Foods CEO before becoming Chief Executive of parent company PepsiCo UK and Ireland.
 
Moyseowicz will explain how through creative brand positioning travel businesses can rise above the current uncertainties.  He will share secrets from some of his major clients including Toyota, T-Mobile, VISA Europe, Weight Watchers, pharmaceutical giant Novartis and Cadbury. www.wtmlondon.com

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