Hertz takes over Thrifty

The car hire company Hertz has bought its rival Dollar Thrifty for US$2.3bn (£1.5bn) after a long and protracted takeover battle.  Hertz's boss, Mark Frissora, has spent the last five years trying to buy Thrifty, in what is expected to be the last vehicle rental company consolidation that US regulators will allow.

Three companies – Hertz, Avis and Enterprise Holdings, owner of the Alamo, National and Enterprise brands – now control 95% of the US car hire market.

In the UK Thrifty is an independent franchise operation with about 90 branches and is based at Exeter with a central office in High Wycombe.  It will not be affected by the takeover. www.thrifty.co.uk

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