BA soothes

British Airways is launching a brand new instructional video for nervous flyers.  There is only one catch.  You actually have to be on the aircraft.  The short film will be available on the in-flight entertainment system from 1 September. (BTNews intends to review the product)

The presentation, led by British Airways pilot and course leader Captain Steve Allright, takes information from the British Airways Flying with Confidence course – the airline’s one-day fear of flying programme.

In the video, Captain Allright explains the technical side of flying, how an aircraft operates and other areas that can give some customers cause for concern, such as turbulence.  The video also gives advice from clinical psychologists on the course including relaxation techniques, and how best to deal with anxiety and feelings of panic.

The airline has put a preview clip from the video on the YouTube site for customers ahead of their flight. www.youtube.com

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