11 JUNE 2012

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Article from BTNews 11 JUNE 2012

Emirates ups the IFE stakes

The major airlines continue to fight it out in terms of service and quality offered on board.

Emirates is the latest to upgrade its ICE (Information, Communication and Entertainment) system, offering a wider and digitally-enhanced screen in all classes on the new Boeing 777 fleet.

Passengers will now be able to enjoy wider personal TV screens: 27-inch in First Class, 20-inch in Business Class and 12.1-inch in Economy Class.  Additionally, Emirates’ new screens feature high definition (HD) resolution, developed by Panasonic, making it one of the world’s first commercial airlines to install such state-of-the-art technology.  The airline says that with the new cutting-edge HD-enabled screens, passengers will now enjoy video content in bright, vivid colour and ultra-sharp detail.

The new hardware is complemented by an enhanced Graphical User Interface (GUI), developed by Panasonic and Emirates, which was recently launched and designed specifically to make content and system features easier to navigate; bringing the huge range of choice across information, communication and entertainment to the passenger’s fingertips.  There is a staggering choice of over 1,300 channels of entertainment, including over 300 movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical. www.emirates.com

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