19 MARCH 2012


© 2022 Business Travel News Ltd.

Article from BTNews 19 MARCH 2012


This month’s ship review: Insignia by Oceania

Cruise news update


On the evening of Friday 13 January tragedy struck the Italian cruise liner Concordia, owned by Costa Cruise Lines, part of the Carnival Corporation. 

At this point we will not apportion blame.  That can be left to a Court of Enquiry.  Strangely enough it is 100 years since an accident at sea gained such media coverage, and that was Titanic.  Cruising is safe and to be recommended for a fine all-inclusive holiday.

Seven are missing and 25 are confirmed dead and bookings at Costa have fallen by 80% to 90% on the previous year.  How long will it take to recover?  We do not know.  Rebranding is an option, with the 1996 example of the fatal ValuJet crash in the Miami Everglades.   ValuJet became AirTran and is now part of Southwest.  Costa will have to change the distinctive funnels and likewise come up with a new name.

Over the years the aviation industry has had to contend with many a predicament and is well geared up to deal with each emergency.  Clearly this is not the case with the cruise business.  With very few Americans on board the US media did not wake up to what was happening near Giglio until several days after the event.  Chairman Micky Arison was rumoured to have told his ten operating cruise companies not to make any comment at all.  It was a Costa matter and Costa functions as an autonomous division of Carnival.  Costa should deal with it. He was probably right.

But where the industry really went wrong was in London, effectively the European centre for cruising and very much involved with the Concordia cataclysm.  It was a PR disaster.  What should have happed was that industry representatives made themselves available for press, TV and radio interviews and enacted a crisis programme.  It is not easy and involves hard work and knowledge of what you are doing.  Whoever gets in first sets the tone, and TV in particular, strange animal that it is, leads the way.  News and programme slots are usually limited and for the most part balanced views are offered.  With Concordia the technical experts had a field day explaining the possible causes and problems with large ships.  The industry (and it had to be the industry rather than a single cruise line) should have been putting up its own people taking away talking time from the hastily discovered ‘experts’, some with an axe to grind.
A single statement offering the standard condolences just was not good enough.

Let us look at two aircraft crashes and a classic example of turning a calamity into at least a PR win.

Pan Am 103 was not the fault of the airline.  Weak security could be blamed but back in 1988 it was unthinkable that a State would attack a civil airliner.  Six weeks later a British Midland Boeing 737 crashed at Kegworth near East Midlands Airport killing 47.  With the Pan Am bomb the airline’s Board chose to make no statement or comment, hiding away in their New York headquarters

The media had a field day.

At Kegworth BMA Chairman Michael Bishop (now Baron Glendonbrook) was quickly on the scene and gaining press sympathy.  Pan Am collapsed in 1991, not because of Lockerbie, but it did not help.  BMA is still with us (just).

But the greatest example of all is Dunkirk, a terrible catastrophe.  Somehow Winston Churchill changed that event into a PR victory.  Clearly one cannot compare Concordia with the English Channel miracle but it does demonstrate what can be done.

Enjoy the Cruise Show which takes place next Saturday and Sunday (24/25 March) at Olympia, West London.  This year 16m passengers will take water borne holidays, according to the Ft Lauderdale-based Cruise Lines International Association.  In spite of Concordia. www.cruisingshow.co.uk


This must be one of the weirdest reports on a cruise ship offered by AERBT.  Insignia is no longer operated by Oceania Cruises and in April will join Hapag-Lloyd as Columbus 2.  However its two sister ships Regatta and Nautica remain in the fleet and are likely do so for several years at least.  Whilst the experience was Insignia the review is for potential cruisers on Regatta and Nautica.  The ships are virtually identical.

Oceania is a young cruise line founded in 2002 and is owned by New York-based Apollo Management, which also controls Regent Seven Seas and has an interest in Norwegian Cruise Lines.  Regent sits at the top of the luxury market with Oceania tackling a slightly different upscale spot with what it terms is “country club ambiance”.  Smart dressing is very much in order but leave your tuxedo behind.  The 630-passenger Insignia is replaced by the purpose-built Riviera, twice the size and twice the number of passengers.  With her sister ship Marina, introduced last year, Oceania has become a four-ship flotilla.

Some cruise history
In the mid-1990s Renaissance Cruises placed an order for eight identical 30,277 gross ton vessels with Chantiers de l'Atlantique shipyard in France.  R1 was delivered in June 1998 but with the company already under financial strain 9/11 was the final straw and the cruise operator was beached later that month.

However the R class ship concept was right.  Boutique vessels capable of docking in the smaller ports and visiting bays and inlets outside the scope of large cruise ships. 

Once out of the hands of the lawyers all the ships have been kept busy in recent times operating for a number of established cruise companies including Azamara, P&O, and Princess.  However there is no doubt it is Oceania that has set the standard for the others to try and equal.  As a new company into the market it had to offer an outstanding product, and has done so.

The hull is now white, it was dark blue originally, and teak decking laid in the pool area, jogging track and balconies. There was not that much wrong with the original R1, but Insignia is just that bit smarter and sharper than its sister ships operated by competing companies.  It also offers what is termed Concierge Class, larger cabins with Butler service, a bath, Champagne upon arrival and special facilities.  Plus a private lounge.  Everyone gains soft drinks, bottled water, teas and coffees, and 24-hour room service.

Young persons are welcome on board especially during holiday periods where Oceania offers its Club Mariner.  There are special savings for children or 3rd/4th person sharing.  It does depend on the ship and sailing, but as a rule of thumb, it is around 50% off.

We joined Insignia at Valparaiso, the port of Santiago (Chile), after a short stay in the capital.  LAN Chile and the Grand Hyatt were both excellent and to be recommended.  Santiago is a bustling prosperous city with an interesting history and some excellent restaurants.

Boarding could not be easier with priority given to Concierge guests although there was no queuing for anyone. The 17-day voyage was to take us as far north as Lima and south to Puerto Chacabuco and the South American Fiords.  Machu Picchu was visited, the highlight of the trip.

Different cruise lines offer different styles of cruising.  For the most part Oceania, certainly in its European agenda, concentrates on a very high-class touring style schedule, with most days in port and even overnight stays programmed.  Not so for South America.  The sea days are for quiet relaxation perhaps in the Canyon Ranch Spa Club, or for the more energetic the adjoining fitness centre.  The library, high up amidships, is terrific, and there is also a small casino.  Enrichment port lectures also fill the day but it is not a ship for bingo and noisy deck games. Small card schools emerged and tucked under a blanket “Movies Under the Stars” is a pleasant way to catch up with the movies.

As the new kid on the block Oceania had to be outstanding in a specific area and offer real value.  The dining on board Insignia is exceptional with open meal times and the choice of four restaurants in the evening.  Other than wine there are no supplements to pay and the menus, by chef Jacques Pepin, are varied and interesting. 

The Grand Dining Room seats just over half the passengers at any one time, Americans tending to rush in early, whilst Europeans, and Italians in particular, keeping the staff up late.  No overcrowding.  It is just nice and steady throughout the evening. Caviar is on the menu if that is your taste but if you need kosher or a special diet that is no problem but you do have to advise ahead.  The cuisine is exceptional, and we are told, to an even higher level on Marina and Riviera with Jacques (French) and Red Ginger (Asian) restaurants added.  The those two ships also offer the “Bon Appetit Culinary Center” with professional instruction.  It is part of your package.  On Insignia the alternative dining is Polo Grill, American style steaks and shellfish, and Toscana Italian dining at its best both with set menus and daily changes.  If you really want to relax completely and serve yourself there is the Terrace Café.

Although there are exceptions, the six Owners Suites for instance, each of nearly 1,000sq ft, essentially the ship is divided into three sizes of cabin.  Sitting one deck down very conveniently from the pool area and Terrace Café the Penthouse Suites are large balcony cabins, lavishly appointed and around 320 plus sq ft in size.  This is Concierge Class.  Daily newspapers too and tea plus delicious hors d'œuvres in the late afternoon.

The bulk of the staterooms offer a balcony, sitting area and around 165sq ft of space, plenty for a two-week holiday.  They are very comfortable and sitting out on the balcony for breakfast is pure pleasure.  The ship’s wi-fi system copes wherever you are.  There are a number of cabins hidden behind lifeboats and a small number of internal offerings.

There is plenty of excellent live music and social gathering. The show lounge on the R class ships is small and ideal for cabaret and less suitable for extensive stage shows that some lines are noted for. What it lacks in extravagance it more than makes up for with style.  However it seems on the summer European programme, with its busy port visits, all the clients require for the most part is for a fine dinner and then a quiet evening.

Summer Programme 2012
Both Regatta and Nautica will spent the summer in Europe with Nautica off to the Fart East via the Suez Canal in November and Regatta crossing the North Atlantic in September and being based in New York for the St Lawrence, spending time in the Caribbean before a Panama passage and then to South America.  With both ships a whole variety of cruises are offered this summer in Europe ranging from Scandinavia to the Black Sea. www.oceaniacruises.co.uk

Berlitz rates this ship at 1,574.  The similar Azamara Quest (R7) comes in at 1,466 and Ocean Princess (R4) at 1,487.

Cruise news update

AMERICAN CRUISE LINES, which specialises in small ship cruising along the inland waterways and rivers of the United States, is completing a brand new 150-passenger paddlewheeler, the Queen of the Mississippi, at Chesapeake, Maryland.  Staterooms feature large private balconies with sliding glass doors and all of the amenities expected by today’s travellers. 

while maintaining the elegance of classic late 1800s Mississippi riverboats.  American Cruise Lines will operate the authentic paddlewheeler over the entire Mississippi River System, including the Ohio and Cumberland Rivers.  She will also be able to travel at significantly higher speeds than all other Mississippi riverboats, minimizing night travel and making more itineraries possible with longer visits to the river towns.  A number of unique riverboat journeys are planned that take passengers as far north as St Paul on the Mississippi River and as far east as Pittsburgh.  American Cruise Lines offers more than 35 unique itineraries along the inland waterways and rivers of the Pacific Northwest, Alaska, the Mississippi River System and East Coast of the United States, from New England to Florida. www.americancruiselines.com

CRYSTAL CRUISES has pulled off a remarkable coupe, attracting former US Congresswoman Gabby Giffords and husband astronaut Mark Kelly to cruise with them in Europe this summer.  The inspiring couple, she surviving an assassination attempt last summer whilst he was in space, are boarding Crystal Serenity for a luxury Mediterranean sailing from Lisbon to Rome commencing on 25 July.  Kelly is scheduled to speak to guests about the power of the human spirit, with wife Gabby joining for a special appearance and photo opportunity at end of the presentation. www.crystalcruises.co.uk

RMS ST HELENA is the last supply ship for the British colonies.  When St Helena’s new airport is opened in 2015 she will be retired.  She carries supplies for the island and also 126 passengers and for the balance of 2012 will cruise from Cape Town to St Helena and on to Ascension Island, another British outpost.  And then back stopping once again at the island which was Napoleon’s last home.  You can join the ship at either end (via the Royal Air Force at the northerly stopover), or take the round trip of 20 days. http://rms-st-helena.com

ROYAL CARIBBEAN INTERNATIONAL will base two ships at Southampton for summer 2013, this for the first time.  The 3,114-guest Adventure of the Seas will join the 3,634-guest Independence of the Seas, which is operating out of the port for the fifth consecutive season. www.rccl.com

SWAN HELLENIC has confirmed that Minerva is back in service following a multi-million pound winter upgrade programme.  Clearly the most obvious is an additional 32 balconies to existing cabins, increasing the number of veranda suites to 23% of all accommodation, a very neat and well carried out engineering exercise.  Also new is a forward facing observation lounge and bar – the Orpheus Lounge – on the top deck, providing guests with expansive panoramic views.  A dedicated internet lounge has been added, but it is chargeable.  Experience has shown that satellite connected internet works well at sea, if sometimes a little slow. There is a new outdoor walk round promenade deck and the old en-suite facilities have been entirely replaced.

VOYAGES OF DISCOVERY is offering its guests the unique opportunity to be part of the 2012 London Thames flotilla to mark The Queen’s Diamond Jubilee.  But don’t rush as the package sold out within hours of publishing.  With mv Discovery docking in Greenwich on 3 June someone came up with the brilliant idea of allowing guests to board one of two chartered riverboats that will join the official flotilla down the Thames.  Sailing alongside thousands of other boats, the vessels will grace the river against the backdrop of the capital’s most iconic landmarks such as Big Ben, The London Eye and the Houses of Parliament.  Passengers will enjoy a picnic lunch, a glass of champagne to toast the momentous occasion, commemorative goody bags and afternoon tea on-board.  We believe that the company Chairman failed to secure himself a seat, such was the rush. www.voyagesofdiscovery.co.uk 

Index/Home page

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum