8 JUNE 2009

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Article from BTNews 8 JUNE 2009

Holiday Inn becomes 2012 Olympics sponsor

HOLIDAY INN and Holiday Inn Express has become  a third tier sponsor of the 2012 London Olympics.  Holiday Inn, part of IHG (InterContinental Hotels Group) will provide LOCOG (London Organising Committee of the Olympic Games and Paralympic Games) with additional capability and expertise in the accommodation sector and will supply experienced personnel to assist in the planning and operation of the Athletes Village.  The Holiday Inn personnel will work alongside the Accommodation and Protocol teams in the lead up to the 2012 Games.  Holiday Inn and other hotels in the IHG will also provide accommodation and meeting rooms for LOCOG and partners in the lead up to the games.  London 2012 Chairman Lord Coe commented: “Providing a smooth customer experience for athletes, spectators and dignitaries throughout their time at the Games can be a key challenge for any Organising Committee.  For us to have Holiday Inn join our family provides us with another great pool of knowledge and skills to ensure that all of those attending the Games, whether from within the UK or from abroad, as competitors or spectators, will have an enjoyable and memorable experience.  The global expertise of Holiday Inn in welcoming visitors and meeting customer needs will be vital between now and 2012.”   Andy Cosslett, CEO, IHG said: “With the UKP600 million re-launch of Holiday Inn well underway, being selected to welcome guests from LOCOG and its partner organisations to our hotels is perfect timing.  Just like the world class sportsmen and women who will stay in the Athletes Village, we’ll bring our own world class team to Stratford to make life as easy as possible for the athletes so they focus on the task in hand – competing and winning medals.”

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