United States reviews 2010

The US Department of Commerce, Office of Travel and Tourism Industries (OTTI) recently published its annual Year in Review report for 2010.  After possibly one of the most difficult years for the tourism industry since the tragic attacks of 11 September 2001, markedly improved 2010 data was encouraging.

The United States welcomed a record-breaking 60m international visitors in 2010, an increase of nearly 9% when compared to 2009.  International visitors spent more than US$134.4bn experiencing the US in 2010, an increase of nearly 12% when compared to 2009 and the third double-digit increase in travel exports in the last four years.  Travel and tourism exports to every world region increased in 2010 following a year in which all world regions posted declines.  

Total travel and tourism-related employment declined 1.4% in 2010 following a decline of 7.8% in 2009, marking the third consecutive year of declines in industry employment.  Prices for tourism goods and services increased 3.6% in 2010 after decreasing 3.3% in 2009.  Passenger air transportation contributed significantly to the upturn as airlines increased prices to align with demand.

Last week AERBT reviewed the outbound market http://tinet.ita.doc.gov/pdf/2010-year-in-review.pdf

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