Business Travel Market joins WTM organiser Reed Travel Exhibitions

On the eve of World Travel Market (WTM) Reed Travel Exhibitions (RTE) made a surprise announcement that it had purchased Business Travel Market (BTM), the annual corporate travel conference and exhibition held at London’s ExCeL, for an undisclosed sum.

Launched in 2009 by Paul Robin, BTM was the first event serving the corporate travel sector to accommodate successfully fully hosted key buyers from all over Europe.  It has doubled in size since the first show, and enjoyed consistent support through key players in the business travel industry.

Richard Mortimore, Managing Director of Reed Exhibitions commented: “This acquisition is strategically important to our travel portfolio of events. We have monitored BTM’s progress with interest, its successful ‘hosted buyer programme’ format complements our own.  We believe we can further consolidate BTM’s position in Europe as well as develop its brand in other markets where we already operate.  It is also clear that corporate travel is integrated within the meetings and events sector, especially in emerging markets and this will allow us to incorporate this knowledge and expertise and provide added value to our shows around the world."

The 4th Business Travel Market takes place on 13-14 June 2012 at London’s ExCeL. www.businesstravelmarket.co.uk

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