Howard Hotel London closes - auction follows

London has lost the luxury Howard Hotel, a Swissotel owned property on the Embankment close by The Savoy.  It ultimately has the same proprietor, the Fairmont Group.  No explanation has been given by the owners, who have spent a considerable sum on the property getting it ready for the Olympics. 

AERBT has to admit that the first it was made aware of the hotels demise was an announcement by Pro Auction of Bath declaring an auction of the entire contents this coming Tuesday/Wednesday 25/25 October 2011.  Everything will go under the hammer from the 189 luxury bedroom suites to the designer inspired guest areas, including the bar, foyer areas, library and the fully fitted award winning restaurant.

Mark Flynn of Pro Auction commented: “The auction allows operators to trade up when aspiring to five star standards, the sale presents a rare opportunity to acquire quality assets quickly and cost effectively given such a large newly refurbished 5 star hotel, only becoming available because of site redevelopment”.  Online bidding is possible. www.bidSpotter.co.uk www.proauction.ltd.uk

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