3 OCTOBER 2011
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Accor, the French hotel operator whose brands include Sofitel and Ibis, is to expand significantly its operation in the UK following the signing of a franchise agreement with Jupiter Hotels Ltd, the new owners of the former Jarvis hotels.
In what is the largest franchise deal for Accor this year, 24 hotels – or 2,664 rooms – the Mercure hotel brand across the UK will expand to 68 properties.
The new hotels are located in a range of locations across the UK, including popular tourist destinations like Brighton, York, Edinburgh and Inverness, and key towns such as Leeds, Bradford, Manchester, Bristol, Gloucester and Leicester. The partnership with Mercure will allow the hotels to retain their individuality and style whilst joining an established network of over 700 midscale hotels operating in more than 50 countries across the world.
Jean-Jacques Dessors, Chief Operating Officer of Accor UK and Ireland, said: “This major franchise agreement is a significant milestone for Accor in the realization of our ambitious growth targets. This expansion further demonstrates our commitment to building the Mercure hotel brand in the UK, which is such an important market for Accor. We will continue to pursue further franchise growth opportunities this year and beyond.” www.accorhotels.com
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