25 APRIL 2011

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Article from BTNews 25 APRIL 2011

Norwegian’s free in-flight wi-fi success

Free wi-fi is proving an outstanding success with low cost carrier Norwegian.  On some flights more than half the passengers have gone online – simultaneously.  The wireless system hit a record high on an Oslo – Alicante service 14 April when 87 passengers were logged on at 30,000ft.  The airline claims to be Europe’s third largest budget carrier with 13m passengers carried last year.

Some routes have proven to be more wi-fi savvy than others.  The services between Oslo and Geneva stand out with between 40%-50% of all passengers keyboarding away.  Other popular wi-fi sectors include Oslo – London, Oslo – Dubai, Oslo – Alicante, Stockholm – London and Las Palmas – Stockholm.

Norwegian launched its high-speed broadband service in February, and says it is the only airline offering its customers an online experience on European routes.  By the end of the year, 21 aircraft will be equipped with this technology. 

Prospective passengers need to check in advance whether their sector is internet provided.  This information is expected to be added to the booking process shortly.  Starting in May, Norwegian will offer the service on all flights between Oslo and Stockholm and plans to install wi-fi on its entire fleet by the end of 2012. www.norwegian.com

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