Eurostar in upmarket branding

EUROSTAR has unveiled a new onboard branding for its upmarket first class leisure product which it calls ‘Leisure Direct’.  The high speed rail link to the near continent from London’s St Pancras International will now offer three classes of services on its trains.  ‘Business Premier’ is tailored to provide maximum flexibility of ticketing, ten-minute check-in, business lounge access and a work-on-the move environment, with catering including an express breakfast service.  The new ‘Leisure Select’ occupies the same coaches as Business Premier.  However it is aimed at travellers who want to relax, not work.  Travellers are offered champagne, a choice of meal, and have the opportunity to read, play games or meet like-minded travellers.  ‘Standard Class’ is extremely comfortable and travellers can purchase food and drinks from the bar buffet, or take their own provisions with them.  The fastest train to Paris takes just 2h15m.  To Brussels the quickest service right into the centre of the city is five minutes under two hours. www.eurostar.com

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