11 MAY 2009
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BRITISH AIRWAYS suffered a further steep fall in demand in the vital business travel market last month, premium traffic revenue down by 17.7%. This was in some ways made up for by a reduction of capacity of 2.4% and a rise in the number travelling in the back by 5.2%, all on a year to year basis. Cargo fell by 14.8%. Overall load factor was 2.6% up at 78%, showing that in some areas the company was getting it right. Besides the worldwide downturn the airline was also hit by serious discounting on the vital North Atlantic market and criticism by regular business travellers in the way they were handled particularly when an aircraft failed to find a gate. In difficult times all aspects of an airline have to be in perfect harmony. www.ba.com
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