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Article from BTNews 6 SEPTEMBER 2010

Lufthansa gets ready for the Oktoberfest

MUNICH is the lift-off point for Lufthansa to promote the Oktoberfest.  For the past five years, in the run-up, a special Lufthansa crew has taken off dressed in the traditional Bavarian style.  This time around, the 12-strong in-flight team will be heading for destinations in Asia.  The first flight, on 14 September, will take them to Singapore.  On 25 September, they will depart for Dubai, and on 1 October for Tokyo.  Until 4 October, which marks the end of the famous beer festival, the traditional-look Lufthansa crew will act as "airborne ambassadors", bringing a touch of local colour to flights and promoting Munich and the Bavarian way of life at Oktoberfest events organised in Asia.  "Each year the response from our customers has been overwhelming," says Thomas Klühr, Group Representative and Head of Hub Management Munich.  "That alone is incentive enough for us to take up the Oktoberfest theme on board and in our passenger service." www.lufthansa.com

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