TUNE HOTELS, whose name may be familiar to TV soccer followers as the sponsors to the Football League Professional Games Match Officials (PGMO), has opened its first London property just by North Lambeth Underground station. Malaysian-headquartered Tune has entered into a strategic partnership with London-based Queensway Group Ltd with plans to add 1,500 rooms across 15 London properties by 2017. With the tagline “five-star beds at one-star prices”, Tune is offering typical room rates starting from £35, and even cheaper promotional prices. The new air conditioned property features 79 rooms. On the ground floor there is a Costa Coffee concession with a £4.95 continental breakfast package available. Everything is an extra, including TV (at £1 per night). www.tunehotels.com
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