16 AUGUST 2010
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SIR RICHARD BRANSON, speaking in Houston at the National Business Travel Association (NBTA) convention, said that the Virgin Group is linking its Virgin airlines together through frequent-flier programmes. Virgin Atlantic, which celebrated it 26th birthday in June, has always stayed clear of the various alliances. However it could become the first airline to create what is effectively its own alliance by joining together its own brands, worldwide. Frequent fliers on Virgin Atlantic, Virgin America and V Australia will be able to earn miles on each others programmes. The scheme should be operational by next spring, about the time that the first Virgin Atlantic Airbus A330 arrives. In September the three Virgin airlines will have interline agreements in place allowing passengers to connect at typically New York and Sydney with one electronic ticket and one baggage check-in. www.virgin-atlantic.com
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